SERVICES

NEED HELP BECOMING NUMBER ONE IN YOUR BUSINESS?

David W. Miller II is the President of HK Consulting, Inc., a marketing and management consulting firm based in Tulsa, Oklahoma offering:

CONSULTING

  • Sales Consulting Services – Sales recruitment, staffing, training, management, motivation, and retention.
  • Marketing Consulting Services – Marketing research, strategy, planning, implementation, and management.
  • Management Consulting Services – Management coaching and training specializing in small business.
  • Entrepreneurial Consulting Services – New business owner start up and/or purchasing assistance/coaching.
  • Business Education Consulting Services – Academic lesson plans, coaching, speaking, and seminars.

TRAINING

EDUCATION

SPEAKING

SIGNINGS

APPEARANCES

For more information contact us at info(at)hardknocksmba.org.

SMART Marketing - It's NOT Genius - It's Marketing!
"It's hard to sell "pop" to people who drink "soda"".  Dr. Lee Manzer, Marketing Professor, Oklahoma State University, Page 249, Hard Knocks MBA: The Search for Job Satisfaction and Business Success, 2011
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MARKETING

SMART Marketing (C) requires that you (first) ask yourself 3 primary questions: 
1.  Who is your target customer (really)?
2.  What is their need (exactly)?
3.  How can you meet their need better than the competitors (specifically)?
Based on those answers you can then answer the 4 P's of Marketing:
1.  What should your PRODUCT be?
2.  What should your (market) PLACE be?
3.  What should your PROMOTION be?
4.  What should your PRICE be?
Then and only then can you answer the most important question in Marketing:
1.  What is your desired PERCEPTION in your community (or market) of target customers.
     What is your desired brand?  Your desired positioning?  Who do you want to be?
     PERCEPTION is the 5th and (often overlooked) most important P of Marketing.

"Henry Ford once famously said, “The customer can have any color they like, so long as it’s black.” That was a long time ago and it sounds crazy to us today, but you have to realize that most business people still operate under some version of that kind of thinking. They decide what they are going to offer and then go look for people to buy that offering. This is “bass-ackwards” thinking as we say in Oklahoma. Marketing era thinking is the reverse; it asks what is the customer’s need and what can I offer to meet that need. Ideally, better than the other guys, unless you have no competition, which is unlikely.

 

A Marketing Era Company is a company that is completely built around this kind of thinking, where every area of the company looks to marketing to tell them what the customer need is so that everyone can focus on meeting that need more efficiently. This is also known as the Holistic Marketing Concept. This is how you beat your competition. Be the first in your local market to use marketing era thinking because the other guys aren’t doing it. Trust me."  David W Miller II, Page 14, Hard Knocks MBA: The Search for Job Satisfaction and Business Success, 2011


Want more info?  Want help with SMART Marketing?  Contact us at info(at)hardknocksmba.com