Hard Knocks MBA:
The Search for Job Satisfaction and Business Success
Table of
Contents
Author’s Note
Part One – Introduction – Trinity: Art
of Marketing & Science of Failure
Part Two – 7 HABITS that Made Me RICH
(do these)
Chapter 1 – You are Your Boss
Chapter 2 – Look before You Leap
Chapter 3 – Be Unique and Show
It
Chapter 4 –You’re Not a Business
Magnet
Chapter 5 – Can I Really Help
You?
Chapter 6 – You’re the Only
Customer for Me
Chapter 7 – Put on your White
Hat
Part Three – 7 HABITS that Made Me
BANKRUPT (don’t do these)
Chapter 8 – Found My Passion, Almost
Chapter 9 – Not Pinching those
Paperclips
Chapter 10 – Forgetting the
Basics
Chapter 11 – Acting like There’s No
Tomorrow
Chapter 12 – Hiring Disaster
Chapter 13 – Changing Sales Gold into
Service Lead
Chapter 14 – Six Million Dollar
Ego
Part Four – LESSONS I Learned in
Between (think about these)
Chapter 15 – Boss Isn’t Always Better
Chapter 16 – You Might Make a
Bunch of Money
Chapter 17 – Welcome to the
SUCK
Chapter 18 – Smart Marketing © Works
Chapter 19 – Competitors Aren’t Really
That Competitive
Chapter 20 – Satisfied Customers Are
All That Matters
Chapter 21 – Go to the
Mattresses
Part Five – Smart Marketing ©
Chapter 22 – It’s Not Genius. It’s Marketing!
Part Six – Conclusion – Restoring My
Trinity: Mind, Body, and Spirit
